Why did Karen Burns Photography build its own crowd funding platform for La Culture du Vin?

La Culture du Vin originally ran a campaign on Kickstarter in May of 2014 for 30 days to raise $10,000. This took place at the exact same time they were coordinating two weeks of filming in France from June 3rd to June 16th. It was impossible to market a successful campaign and plan the trip for the production in the 30 days set for the campaign. Nearly 20% of the goal was met before the deadline and it was apparent that Kickstarter brought nothing to the campaign other than additional expenses and disappointment to funders who pledged donations hoping to get the reward they donated to receive. The campaign ended with the goal un-met, rewards un-shipped, and donations un-collected leaving everyone un-fulfilled. Upon reflection of the campaign it was realized that Kickstarter was not providing anything special or of value to the funders or the production. The team at Karen Burns Photography already had PCI Compliant merchant accounts, were skilled in building e-commerce solutions and ultimately would be responsible for making the campaign a success. These circumstances left little value in returning to an outsourced crowd funding platform for a solution.